Universal signs unprecedented deal with AMC Theaters
Universal Film Studio and AMC Theaters, the largest cinema chain in North America, have entered into an unprecedented agreement, the essence of which is to reduce the rental window to 17 days. As noted by The Hollywood Reporter, just so many days after release, Universal will have the right to release all its movie projects on digital platforms. The same rule will apply to Focus Features movies. The deal, which currently only covers American AMC cinemas, effectively puts an end to traditional distribution schedules and long-standing policies that required studios to show their movies. on the big screen for three months or more before making movies available for home viewing. The Topic of Article: Universal signs unprecedented deal with AMC Theaters. |
