Universal will change the film distribution system
Many viewers remember the times when the difference between the release of a film in cinemas and on video was more than six months. Over the years, the window has shrunk, and today the standard is already considered three months. It looks like Hollywood novelties will start appearing on video even earlier. Everything goes to the fact that the theatrical window of the post-coronavirus period will decrease to two to three weeks.From Hollywood came the sensational news of a deal between Universal Studios and AMC theater chain. A couple of weeks ago, today's partners were in a state of cold war. The conflict was caused by the animation film “Trolls. World Tour ". Universal promised to release the cartoon in the American distribution, but preferred to make money through online services. AMC has announced a boycott of the studio's future films and has added several more network to the protest. As soon as Universal started talking about money, the AMC bosses forgot about honor, dignity and integrity. The owners of the cinema network not only agreed to show the studio's films, but gave the go-ahead for them to be released on video within 17 days after the premiere. In response, Universal will begin paying AMC a percentage of the sale of new products in online services.  Starting from the 18th day of rental, AMC will be able to receive money from both tickets and the sale of films on streaming platforms. The benefit is that at the first stage of online sales, Universal will put a high price - from $ 20 per painting. The cost of home viewing will begin to decline to the usual $ 3-6 only after two to three months from the moment of the theatrical premiere. Insiders find it difficult to say whether other major movie chains will support the AMC initiative. Source: Variety The Topic of Article: Universal will change the film distribution system. |
