The largest cinema chain has given up on Universal movies
A scandal erupts in the USA, involving the Universal studio and the largest cinema chain AMC Theaters. The latter, according to The Hollywood Reporter, refused to show the studio's movie projects from now on because of the comments of its head Jeff Schell about the successful digital distribution of the cartoon "Trolls 2: World Tour". Recall that Universal originally planned to release cartoon in distribution, but then due to the closure of most cinemas, both in North America and abroad, chose to immediately release digital copies on sale. According to the studio, in its first 19 days, "Trolls 2" made about $ 100 million, making it the most successful digital release in Universal history. " The results exceeded our expectations and demonstrated the viability of the PVOD model, Schell told The Wall Street Journal. “As soon as the theaters reopen, we look forward to releasing movies in both formats." In turn, AMC officials said they were “disappointed with Jeff’s comments.” “Universal's unilateral action left us no choice. Therefore, AMC will no longer air Universal movies in any of our cinemas in the United States, Europe or the Middle East, "the statement said. ... "Universal's unilateral action left us no choice. Therefore, AMC will no longer air Universal's movies in any of our cinemas in the United States, Europe or the Middle East," the statement said.... "Universal's unilateral action left us no choice. Therefore, AMC will no longer air Universal's movies in any of our cinemas in the United States, Europe or the Middle East," the statement said.The Topic of Article: The largest cinema chain has given up on Universal movies. |
