Trolls quarreled cinemas and Universal studio
The COVID-19 pandemic has dealt a devastating blow to movie theaters. If large chains have a margin of financial strength, then small halls face imminent bankruptcy. In this regard, the US government has created a multi-billion dollar fund to support cinemas. The Chinese authorities are not lagging behind, which are buying the rights to screenings of "Harry Potter", "Avatar", "The Avengers" and other blockbusters in order to bring local rentals back to life. It seemed that the owners of Hollywood studios would be the first to come to the rescue of cinemas, but some tycoons only care about their own well-being.Thus, the Universal company announced that it will release the animation film “Trolls. World Tour "simultaneously in the cinema and on online services. The American premiere of the cartoon is scheduled for April 10. Most likely, by then, US cinemas will still be quarantined. The head of the National Cinema Owners Association, John Fetian, believes Universal is deliberately misleading viewers and inflicting an irreparable blow on the industry. “All distributors who have canceled spring premieres still want to release films in theaters, Fithian said. -Some pictures have received new release dates, others have been postponed indefinitely, but they will all make it to the big screen. " Trolls. World Tour " Is a special case. Everyone understands that the cartoon will not be released in the US and will go straight to video. Universal knows full well that US halls will be closed on April 10, but continues to talk about simultaneous releases on film and on streaming platforms. Rather than postpone the premiere and show the importance of theatrical distribution to any studio's business, Universal will release Trolls. to online access. Movie chain owners will never forget this act”.  The Universal management still has time to cancel the cartoon's online premiere and not to anger the network. Whatever the conflict ends, it is obvious that we are on the verge of creating a new distribution system. Hopefully, she will take into account the interests of all participants in the process. Source: The Hollywood Reporter The Topic of Article: Trolls quarreled cinemas and Universal studio. |
