Traditional summer ban on foreign movies lifted in China
Chinese authorities have abandoned traditional protectionist policies during the summer season, when the distribution schedule is usually divided exclusively between locally produced movies. This is reported by The Hollywood Reporter. If in 2015 not a single Hollywood movie project was released between June 19 and August 23, and this is what allowed the Chinese movie "Monster Hunt" to earn about $ 400 million, then in 2016 several high-profile premieres are planned. including the movies "Teenage Mutant Ninja Turtles 2" (July 2, 2016), "Tarzan. Legend" (July 19, 2016), the cartoon "The Secret Life of Pets" (August 2, 2016) and others. Experts explain the sudden loyalty of the Chinese authorities for two reasons. First, the fulfillment of state plans for the prevalence of movies of national production. The share of Chinese movie projects has consistently exceeded 50 percent. Secondly, the lack of its own major releases. Recall that the Chinese movie market is growing at a record pace every year. It is expected that by the end of 2017, cumulative box office receipts will exceed $ 10 billion, more than in North America. Some analysts believe that Chinese rental may take the lead even earlier. The Topic of Article: Traditional summer ban on foreign movies lifted in China. |
