Apple Negotiates Early Digital Film Releases
Apple is in talks with major Hollywood movie studios about the possibility of showing its customers digital copies of movies in just two weeks after their premiere. Bloomberg reports. If successful, the cost of a single view on any type of device can range from $ 30 to $ 50. It is noteworthy that representatives of large cinema chains, which traditionally oppose such schemes, do not participate in the negotiation process, since they believe that this could deprive them of a significant part of their income. Previously, Hollywood majors discussed with distributors the possibility of sharing income from digital distribution, but the parties could not come to an agreement that would suit them. Recall that attempts to shorten the period between the rental of movie projects and the release of their licensed copies were made earlier. The industry's movement in this direction has become especially relevant in the era of rapid development of digital distribution of entertainment content, primarily due to the emergence of various streaming services, for example, Netflix. Proponents of the idea of reduction are confident that viewers will be willing to pay for premium services and this will not entail a surge in video piracy. The Topic of Article: Apple Negotiates Early Digital Film Releases. |
