Apple decided to repeat the failed Google project (Topic)

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Apple decided to repeat the failed Google project


Apple is preparing to release its own augmented reality glasses, although this may not happen until 2022. This information was shared by the insider and analyst Min-Chi Kuo, known for his accurate forecasts about the plans of the "apple" corporation. In a sense, Apple is repeating the experience of Google, which released similar smart glasses a few years earlier. At one time, the Google Glass device failed in the market due to the high cost and quality problems, as a result of which the manufacturer canceled the project less than two years after the announcement.

To bring AR glasses from development to official release, the company, according to Ming-Chi Kuo, will need at least 1.5 years. While Apple itself does not comment on this information in any way, other authoritative sources agree with the analyst. By the way, corporations have long been credited with developing such a gadget, which could have already been released at least in 2017.

Apple's headset is expected to be designed specifically for augmented reality. The device can receive a proprietary operating system reality OS with support for touch, voice and gesture control. According to the analyst and other experts, the glasses will be distinguished by their external lightness and compact size, which will provide comfort during their use. In addition, the additional "airiness" of the gadget will ensure the absence of computing components, which will reduce its weight. All calculation processes will take place using the iPhone.

Google tried to implement a similar project several years earlier. The smart glasses created by the search company first saw the light in 2013. Initially it was a limited edition for developers, but a year later they went on a wide sale for everyone. Outwardly, the device looked like ordinary glasses in a thin frame, but unlike them, the gadget had a small camera and a projector, and on the right arm there was an area controlled by touch. Their cost was $1500.


In the future, for Google, a promising project turned out to be a failure. To many, the price of the headset seemed overpriced, and users who bought glasses began to complain about their quality. Basically, buyers' complaints were reduced to problems with software, voice control and poor autonomy of the gadget. In addition, Google Glass owners were often unable to visit cafes, restaurants and other public places, the owners of which explained this by their unwillingness to let a person with a wearable camera into their establishments.

As a result, in 2015 the company curtailed the project and began to develop second-generation augmented reality glasses based on them. The work resulted in the release of Glass Enterprise Edition in 2017. Unlike the first generation, this headset did not enter the free market and was intended only for corporate customers.

The Topic of Article: Apple decided to repeat the failed Google project.
Author: Jake Pinkman