Apple mobile store earns an order of magnitude more than Google
It's hard not to notice how much the Google Play Store has improved since a few years ago. Now Google in this segment can more confidently compete with Apple, but in terms of income it still falls short. According to Morgan Stanley Research, Apple's gross margin is about 4 times that of the Play Store's apps and games. When you look at revenue per device, Apple has a tenfold advantage over Google. Q1 2018 revenue per download on the App Store was $ 0.44, compared to only $ 0.1 on Google. One device in the Apple Store accounts for $ 5.08 in revenue versus $ 0.47 in the Play Store. Apple Store app revenue has grown by 119% over the past 4 years. Google Store revenues are also growing, but by only 14% over the same period. Apple has the advantage of the closed nature of its mobile operating system. It is unlikely that all of these statistics affect end users, but it is interesting to know how much more Apple earns. At the same time, there are much more Android users in the world. The Topic of Article: Apple mobile store earns an order of magnitude more than Google. |
