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The cost of the flagship iPhone Xs Max was much lower than the market price (Topic)

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The cost of the flagship iPhone Xs Max was much lower than the market price

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TechInsights have calculated how much it cost to manufacture Apple's recently released flagship.

A company specializing in the detailed analysis of smartphones and determining their cost price has chosen a novelty for analysis - iPhone Xs Max A1921, which today is the most expensive device of the "apple" brand. The model taken for research with an internal memory of 256 GB in the US market is estimated at about $ 1250 .

According to the results of the examination and the calculation of prices for the entire "hardware", the prime cost of a 6.5-inch iPhone is within $ 450 . That's $ 50 more than last year's flagship iPhone X, and about a third less than the retail price in the US consumer market, where the lowest-end build (with 64GB of internal storage) starts at $ 1099 and the device starts at512GB offered for $ 1450 .

As expected, the most expensive component is the AMOLED screen supplied by Samsung. Experts estimated its price at $ 80 . It is followed by the processor, which TechInsights estimates at about $ 72 . Increase the production cost of the iPhone Xs M memory device (estimated - $ 65 ), various sensors, sensors and modules - from $ 18 to $ 23 , the body itself - $ 58 . Surprisingly, the cheapest component was the battery, which cost Apple $ 9 .

However, Apple's accusation of imposing excessive markups based on the examination carried out is not sufficiently substantiated. Firstly, only the market prices of components were taken to calculate, and secondly, the experts themselves say that they did not take into account other accompanying expenses - the development of hardware and software components, research work, design creation, logistics and marketing expenses, etc.

The Topic of Article: The cost of the flagship iPhone Xs Max was much lower than the market price.
Author: Jake Pinkman


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