Will Marvel disown the X-Men brand?
Fans of the X-Men universe are going through difficult times. The other day it became known about the completion of the American release of the film "Dark Phoenix", which can be officially considered the most disastrous film comics about the adventures of mutants. The tape earned only $ 65.8 million in the United States. This result was more than two times lower than the box office of the previous franchise outsider - the film "Wolverine: the Immortal". In this regard, rumors appeared on the Internet that the new owners of the film series may refuse to use the name X-Men.Disney executives analyzed the financial performance of 20th Century Fox last week. The head of the House of Mice, Robert A. Iger, was shocked by what he saw and admitted that during negotiations with billionaire Rupert Murdoch, his company did not assume that the Fox family was doing so badly. "Dark Phoenix" failed not only in America, but also beyond its borders. The blockbuster's worldwide gross was $ 252.4 million, while it had to earn at least $ 400 million to reach the level of self-sufficiency. The film's crushing failure made life difficult for the Marvel studio staff responsible for the reboot of the franchise. Rumor has it that the company wants to move away from the Fox series as much as possible and is considering abandoning the X-Men name.  This theory is supported by the fact that at the recent Comic-Con festival, the head of Marvel, Kevin Feige, called Professor Xavier, Magneto and other characters in the franchise exclusively mutants. Perhaps the company's marketing department believes that after the obscure "Apocalypse" and "Dark Phoenix" the phrase "X-Men" causes a negative reaction in the audience. Feige may well be playing it safe and introduce a taboo on the use of this name in his superhero universe. Source: ScreenRant The Topic of Article: Will Marvel disown the X-Men brand?. |
