Star Wars brand value will increase to 10 billion
Walt Disney's powerful development program will increase the value of the Star Wars brand to $ 10 billion. This forecast is given by Brand Finance, which evaluates the status of the world's most famous brands. Thus, the 2012 acquisition of Lucasmovie and its entire library from George Lucas for $ 4.05 billion turned out to be very beneficial for Walt Disney shareholders. Moreover, the Walt Disney brand itself, according to Brand Finance analysts, is by far the most significant in the world, overtaking its competitors, including LEGO. This happened not only as a result of the box office success of the new episode of Star Wars and other movie projects, but also due to a series of successful acquisitions of the company in recent years and skilful management of new assets. Recall that in 2015, the subordinates of the Walt Disney studio released several successful projects at once. Among them are "Star Wars: Episode 7 - The Force Awakens" (about $ 2 billion at the box office), "Avengers 2: Age of Ultron" ($ 1.4 billion at the box office), Puzzle ($ 856 million at the box office). Walt Disney is expected to make more than $ 5 billion in sales of Star Wars Episode 7 merchandise. The Topic of Article: Star Wars brand value will increase to 10 billion. |
