Walt Disney brand ranked among the most expensive in the world
Interbrand has presented an annual ranking of the most valuable brands in the world. According to the results of her research, the Walt Disney brand, which is valued at $ 40 billion, took 15th place. Compared to the previous year, its value increased by five percent. In general, the value of Walt Disney has shown positive growth dynamics over the past five years. So, if in 2012 the brand was valued at $ 27 billion, then by 2014 the value exceeded $ 30 billion. And the first three places with a huge margin from the rest were taken by the tech giants Apple, Google and Microsoft, the cost brands of which amounted to $ 184, 141 and 79 billion, respectively. And the most significant growth was demonstrated by the Facebook brand: its value increased by 48 percent over the year and reached $ 48 billion. For the first time in the global brand ranking, the streaming service Netflix is mentioned, movieing and showing popular television series. It is valued at $ 5.5 billion. The Topic of Article: Walt Disney brand ranked among the most expensive in the world. |
