IMAX will reduce the number of 3D movies on its network
IMAX intends to reduce the number of 3D releases in its network of cinemas. According to The Wrap, this announcement was made by the head of the company Greg Foster after the publication of the financial report for the second quarter of 2017. One of the reasons, he said, was the success of the 2D version of Dunkirk, which had a quarter of its starting fees in IMAX halls. "We're going to show fewer stereoscopic movies and more movies in standard format," he said and added that one of the promising 2D releases will be the fantastic action movie Blade Runner 2049, which the company will present to its viewers in October 2017. It should be noted that the attendance of stereoscopic movies is falling worldwide ... There were 68 stereoscopic movies released in Hollywood in 2016, according to the Film Producers Association of America, setting a new industry record. At the same time, the number of visits to such movie projects decreased by a record eight percent. As for the IMAX company, it has begun to develop a new direction for it - Imax VR Experience, which allows viewers to enjoy the spectacle using virtual reality systems. The Topic of Article: IMAX will reduce the number of 3D movies on its network. |
