James Bond will prefer beer over traditional martini
Heineken will launch an aggressive advertising campaign using the James Bond image. According to AD Age, in the new episode of Bond, which will be released in the fall of 2012, 007 will consume not only traditional martini, but also beer. More In addition, ahead of the movie's release, Heineken will release commercials directed by Episode 23, Sam Mendes, starring Daniel Craig. Images of the actor in the image of Bond will also be featured on beer packages. Heineken is collaborating with the creators of Bond. 15 years already, but such a large-scale product placement will be applied for the first time. The Topic of Article: James Bond will prefer beer over traditional martini. |
