In North America to test the sale of VIP seats in cinemas
One of the largest North American movie theater operators, Cineplex, has decided on a risky experiment. According to The Sun, in the second half of 2014 in one of the chain's halls in Toronto, it is planned to start selling so-called VIP tickets. that is, tickets for seats in the center of the hall. It is assumed that their cost will be 2-3 dollars higher than the cost of the rest of the seats. Representatives of Cineplex, as an excuse for such an experiment, draw an analogy with airliners in which passengers take seats depending on their preferences and financial capabilities ... A number of experts doubt the effectiveness of such a scheme, since no additional bonuses are offered to lucky ticket holders for seats in the center of the hall. Besides, The Topic of Article: In North America to test the sale of VIP seats in cinemas. |
