Via's creators fined for advertising vodka
The USA Federal Antimonopoly Service fined the USA Film Group company for placing an advertisement for Khortytsa vodka in the movie Viy. This was reported on the official website of the FAS. The stylized letter "X" was noticed by experts in the final episode of the movie "on a road sign with three signs" London "," Khortytsya "," Moscow "". At the same time, there is no mention of the largest island on the Dnieper in the movie, and therefore, the word "Khortytsa" "cannot be considered organically integrated into the feature movie" Viy ", and the stylization of the letter" individualizes "the famous alcoholic drink. According to USA legislation, advertising of alcohol with a strength of more than five percent is prohibited everywhere, except for places of sale. Therefore, the group convicted of violating the USA Film Group will have to pay a fine of 100 thousand rubles. Recall that the movie "Viy", which is a free interpretation of the work of Nikolai Gogol, was released in January 2014. The movie, which took almost seven years to work on, earned a little more than $ 30 million in the domestic box office, while the project budget is estimated at $ 25 million. Despite the obvious failure of the movie at the box office, "USA Film Group "intends to shoot its sequel titled" Wii 2: A Journey to China ". It should premiere in 2016. The Topic of Article: Via's creators fined for advertising vodka. |
