Cinema owners will not support the idea of ??home movie premieres
The largest movie theater chains in North America will not support the idea of premium screening of movies on the day of their premieres. This is reported by The Hollywood Reporter with reference to representatives of Alamo Drafthouse Cinema, Cinemark and Regal Entertainment. "It seems to me that this is not a good idea, and I strongly doubt that the studios will also like it, at least the cost, which was discussed. In my opinion, the plan is rather crude", - commented the founder of Alamo Drafthouse Tim League. Recall that the scheme proposed by Screening Room assumes that after installing a special set-top box worth about $ 150, the user will be able to order movies on the day of their premiere. A 48-hour "rent" will cost $ 50. Part of this amount will be transferred to the owners of cinemas, the other - to movie studios. Some of the famous Hollywood moviemakers, including Steven Spielberg, Peter Jackson, J.J. Abrams and others, supported the idea. It is noteworthy that earlier the same Jackson was categorically against the release of licensed versions of movies earlier than 60 days after the premiere. The New Zealand director explained his current point of view as follows: “In 2011, I had my doubts, as I thought that such schemes would lead to a sharp drop in profit from the box office and deal a blow to the movie industry. But the difference between Screening Room is that that they can attract an audience that doesn't go to the movies. " The Topic of Article: Cinema owners will not support the idea of ??home movie premieres. |
