The reason for the superiority of Marvel movies over DC movies is revealed
The reason why Marvel Comics is so superior to DC Comics is because of the deeper emotional connection that viewers have with Marvel characters. This is evidenced by the results of a study cited by AD Week. It is alleged that viewers' reactions to movie clips were recorded using the Affectiva technology platform, which assesses emotional response based on scanning and decoding facial muscle contractions. So, the percentage of approval of the video from the movie "Guardians of the Galaxy Vol. 2" reached 78, while the reaction of viewers familiar and not familiar with the original comic was almost identical. In second place in the "approval rating" was the movie "Captain America: Civil War" which caused positive emotions among 75 percent of viewers. Among DC movies, Justice League received the highest rating - 71 percent, followed by Batman v Superman: Dawn of Justice (60 percent). It also turned out that the Marvel brand itself evokes more positive emotions in potential viewers. According to the author of the study, the superiority of Marvel in all respects was unexpected for them, primarily in emotional involvement and empathy for the heroes, while while in the DC movie commercials, subjects experienced an uplift mainly from special effects, pyrotechnics and set design. Batman v Superman: Dawn of Justice finished well behind (60 percent). It also turned out that the Marvel brand itself evokes more positive emotions in potential viewers.According to the author of the study, the superiority of Marvel in all respects was unexpected for them, primarily in emotional involvement and empathy with the heroes, while while in the commercials of DC movies, subjects experienced an uplift mainly from special effects, pyrotechnics and set design. Batman v Superman: Dawn of Justice finished well behind (60 percent). It also turned out that the Marvel brand itself evokes more positive emotions in potential viewers.According to the author of the study, the superiority of Marvel in all respects was unexpected for them, primarily in emotional involvement and empathy with the heroes, while while in the DC movie commercials, subjects experienced an uplift mainly from special effects, pyrotechnics and set design. The Topic of Article: The reason for the superiority of Marvel movies over DC movies is revealed. |
