Warner Bros. started hiding the box office of the Argument
Warner Bros. Film Studio abandoned the practice of providing information about the box office of the movie "Argument" in real time. This is reported by the publication Deadline with reference to its sources.
Previously, all Hollywood studios and distributors shared such data using the Comscore platform. They changed constantly as the next screenings of movies passed. This allowed the studios themselves, as well as third-party analysts, to make predictions for the current day and for the coming weekend. Rival studios also had access to this information and were able to adjust their plans and schedules, and also share it with their top managers and moviemakers. Now Warner Bros. decided to provide information on fees only once a week - on Sunday, not allowing to assess the dynamics. It is assumed that the studio took such a step to keep under control all the information regarding their first large-budget release, the achievements of which in the US box office were far from desired. Recall that "Argument" was launched in North America with a result of $ 20 million. About 70 percent of cinemas are open in the United States and Canada, but restrictions remain in the two largest cities, New York and Los Angeles. The Topic of Article: Warner Bros. started hiding the box office of the Argument. |
