Sony admits the fallacy of returning Spider-Man merchandising rights to Marvel
Sony executives regret the mistake they made in 2011 when, due to serious financial problems in the electronics divisions, the company sold all rights to the production of goods related to Spider-Man to Marvel. This is reported by the Wall Street Journal with reference to the chief financial controller of Sony, Kenishiro Yoshida. "We then sold some of the studio's assets, such as the merchandising rights to Spider-Man, to raise short-term cash, while ditching long-term profits when our divisions were going through hard times," he said in a teleconference. p> Naturally, thanks to the successful relaunch of the Spider-Man movie series, profits from the sale of various goods with the hero's symbols will be many times higher than the box office receipts of these movie projects in the world box office. Recall that the new Spider-Man was introduced by Marvel in the movie "Captain America: Civil War". In the future, he will appear in a number of solo projects, as well as in other movies about superheroes, which will be movieed by Marvel. The role of Peter Parker will be played by actor Tom Holland, whose version has received mostly positive reviews from the audience. The Topic of Article: Sony admits the fallacy of returning Spider-Man merchandising rights to Marvel. |
