What Death Stranding is all about and why each new trailer is like a complex puzzle - Hideo Kojima answers
The new exclusive for the PlayStation 4 Death Stranding can rightfully be considered the most mysterious project in the gaming industry. Each new trailer for Hideo Kojima's game only raises more questions and forces fans to build insane, absurd theories. So why is the acclaimed Japanese game dev master so reluctant to share the details of Death Stranding that makes Kojima fans go crazy trying to learn something new about the upcoming game? Maestro Kojima decided to answer this question himself. In an interview with the well-known Western edition of Variety, the eminent Japanese admitted that a minimum of details about Death Stranding is a planned policy. A non-standard form of an advertising campaign, when the player is given a minimum of details about the game so that the gamer can independently discover the project after the purchase. I experienced sensations similar to those that could be obtained in the gaming industry in the 90s, when there was a minimum of information about each new game. Hideo Kojima criticizes the modern way of advertising, and in general it is difficult to disagree with him, when some publishers show almost the entire game at exhibitions long before release, alternating one 30-minute gameplay video after another. Thus, the element of surprise, unexpectedness disappears, besides, marketing is aimed at making the player base expectations from the project, so that the gamer can unambiguously decide for himself whether the game suits him or not.  With regards to advertising for the game Death Stranding, Kojima's main task is to encourage players to study the maestro's new project and enjoy this process. As a comparison, the solution of mathematical problems is given, where the most interesting is not the answer, but the procedure itself for finding the solution. By the way, it is important to note that in the latest trailer for Death Stranding in the hands of the protagonist, you could see a weapon similar to a high-tech machine gun. Of course, action lovers will be able to shoot plenty of it, but Kojima noticed that in spite of everything, the main task of the game is to restore peace. And understand it however you want. Death Stranding's release date is currently unknown, but Kojima's enigmatic project will be a PS4 exclusive anyway. See also the trailer for The Last of Us Part 2, another major Sony exclusive. The Topic of Article: What Death Stranding is all about and why each new trailer is like a complex puzzle - Hideo Kojima answers. |
