For the first time in several years, AMD graphics cards are ahead of their competitors from Nvidia. Over the course of five years, AMD has gradually decreased its market share, but in the second quarter of 2019, its performance has made significant progress. At the same time, Nvidia reduced its market share along with sales.
Change of leadership
The competition between AMD and Nvidia has been going on for several years, and during this time the companies periodically change places, yielding to each other. So, five years earlier, AMD overtook its main competitor due to user preferences of the brand's products, for example, the Radeon R9 290X graphics flagship that was relevant at that time. Over time, with the GeForce 900 series, Nvidia was able to regain the top spot.
This year, the AMD Radeon RX 5700 version helped the company regain its leadership position again. The 2019 GPU is based on a 7nm process technology. The main competitor responded with new chips from the GeForce RTX line, but Nvidia still lags behind.
In numerical terms, AMD graphics in the second quarter of this year covered 17.2% of the market. And this is 2.4% more than a year ago. At the same time, Nvidia's share decreased by 1% over the year (from 17% to 16%). At the same time, the lion's share of the market still belongs to Intel (although the company does not produce discrete graphics solutions), however, it also experienced a slight drop in performance over the year (from 68% to 66.9%). We can say that against the background of the fall of competitors AMD was in a winning position.
AMD is considered a newcomer to the graphics card market compared to other companies. Despite the fact that the year of its foundation is the distant 1969 year, the company started producing graphic solutions only in 2006. To implement this project, AMD acquired ATI, a graphics accelerator company.
As a result of the deal, ATI became part of one of the AMD divisions, while the Radeon trade name of ATI branded chips was transferred to AMD video cards and has remained so since then. Interestingly, AMD does not market proprietary GPUs under its own name. Instead, the company sells its GPUs to other major brands.
Intel is back
In turn, another major player in the video card market, Intel, plans to return to the segment of discrete graphics chips. Until now, the company preferred to produce only embedded solutions, although the manufacturer created its first discrete accelerator back in the late 90s under the name i740. Subsequently, the company decided to focus only on the development of integrated graphics only, but at the end of 2018 announced that it intends to release discrete solutions again.
Intel's new family of discrete cards will be called Intel Xe, and their official release is expected to take place in summer 2020. It is known about the characteristics of the future Xe line that it will include dual-core cards, while their production will be based on a 7-nanometer process technology.
The Topic of Article: The leader has changed on the video card market.