Have you been using Instagram for a long time, but have only a few followers? Do you rarely get likes and comments on your photos?
If so, these tips should help you grow your Instagram audience.
Post only your best photos
Take a look at the people you follow on Instagram. - If they are not your friends, acquaintances or celebrities, then you probably followed them because you love their photos. So put yourself in the shoes of your followers and share beautiful posts with them.
When people log into your account, do you want them to be amazed at your smartphone photography skills? This will only happen if you post your best shots to the public profile.
However, this does not mean that you should stop posting all impromptu selfies and less filtered photos. Instagram has a new feature that lets you share some of your posts only with your “close friends” list, which usually consists of friends and family members.
You can manage the list by clicking on the star icon at the top of your profile when you log in.
When you post a photo to your close friends list, it doesn't appear on your public profile, so you don't have to worry about it messing up the big picture of your Instagram portfolio.
Choose your niche
If you travel a lot, then you will want to please other travelers. If you are a foodie, you want other foodies and foodies to appreciate the pictures.
Make sure every photo you upload will be of interest to your "ideal follower". And, before launching a new post, think about the target audience for which it will be in demand.
Be an esthete
People also follow someone's Instagram because they like the aesthetics of a particular account. They love the style of the photos they upload. You won't be able to use this method if you are constantly experimenting with your filters, changing the color between black and white, or playing with different styles from day to day.
So, spend some time figuring out your own style. It will really help you attract new subscribers.
Use hashtags wisely
Using hashtags is one of the main ways to get more followers. Instagram has limited the number of hashtags that can be used in a single post to 30. And while there is some controversy about how many hashtags should actually be used, there is no right answer to this question. Using all 30 has no negative consequences, so decide for yourself.
When it comes to choosing which hashtags to use, avoid super-popular ones like #love or #instagood. They are too broad to be useful.
Instead, use hashtags that suit your interests. However, don't fall into the trap of laziness by using the same ones all the time. Customize hashtags to match your photography theme and reach a much larger audience.
Don't post too often
Try not to annoy subscribers and post photos in reasonable quantities. Don't post more than four photos or videos within 24 hours.
And don't forget: differentiate between similar photos! Don't download everything at once. You can save ready-to-publish photos as drafts to Instagram (in the Android and IOS app).
Alternatively, you can use software such as Later or Buffer to schedule posts in advance.
Engage with the community
Remember, Instagram is a social network, not just a publishing platform. So, to really be successful, you need to connect with your community.
Respond to the comments you receive on your posts, tag people and places that are in your photos or are related to them. In return, people will receive notifications about this.
Use Instagram stories more often
Instagram Stories have quickly become a key part of the platform and are a great way to increase popularity and community engagement. It should also be noted that Stories are the perfect way to share more dynamic, realistic content (both video and images) that can offer a behind-the-scenes look at what you share on your main profile.
An added benefit is that individual stories can contain links to your personal site. As such, it's an effective way to get your Instagram followers to join you elsewhere, further increasing your popularity.
Post multiple images at the same time
If different photos were taken during shooting, you can post them as a single publication with several images, rather than as many separate publications. Posts with multiple images can contain up to 10 photos (with one caption). Users can scroll from left to right before continuing to scroll the feed.
The advantage of this option is that you can tell a more complete story in one post. This can be showing the "behind the scenes" features of the main image or viewing an object or location from different angles.
This is much better than duplicating a large number of pictures in your profile that look very similar or of the same type.
Be more daring and active
If you really want to get more followers on Instagram, don't be afraid to be proactive. - Ask questions in photo titles. Ask people what they think about a particular subject, how they feel about this situation, etc. Do not be afraid to start a conversation, ask for recommendations. This method works for getting more engagement on various blogs, as well as for interactions on Facebook and Twitter, and also works great on Instagram.
Take photo processing to the next level
If you want to stand out more, there is another great way to do it - edit your photos with a separate processing app. Instagram's editing features could have been impressive in the early days of the service. However, there are now more professional applications with more filters and effects.
You can view the list of these programs in the Play Market and App Store for Android and IOS, respectively. Choose only those photo editing apps with a rating higher than four.
Become an Instagram Master!
By implementing some or all of the tips listed here, you will not only create a much more attractive profile, but also become a part of the real Instagram community.
Follow the development of the situation and you will see that the number of your followers, popularity and reach of your target audience on Instagram are increasing.
The Topic of Article: 10 tips to promote your Instagram account.