Soyuzmultfilm will carry out a large-scale rebranding
The oldest animation studio in the country, Soyuzmultfilm, is going to rebrand, introducing new fonts and one common logo. It is also planned to use a single style in the design of the studio's animation products, because according to the representative of the board of Soyuzmultfilm Yuliana Slashcheva, from the very beginning of the work, the name of the studio was always spelled differently in the screensavers.The main task of the rebranding will be to attract foreign partners, as well as to promote the studio's products on the domestic animation market and, as a result, to increase income. The developers of the new brand focused on two groups of consumers: first of all, the main audience (children under 12 years old), as well as adults who are familiar with the studio's products from childhood. Also, the developers decided to introduce a line of the studio's proprietary slogans: "Come on together!", "Union=together" and "When we are together." The ONY agency, which worked on the style of the New Tretyakov Gallery, will participate in the rebranding campaign. Soyuzmultfilm did not report how much the entire project will cost. Source: IA InterMedia The Topic of Article: Soyuzmultfilm will carry out a large-scale rebranding. |
