Apple is catching up with the competition (Topic)

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Apple is catching up with the competition

Image Today streaming services are fighting not only for the attention of viewers, but also for the stars. Netflix has struck deals with TV producers such as Shonda Rhimes and Ryan Murphy, Amazon with Nicole Kidman, Jordan Peel and Barry Jenkins. And although Apple does not yet have its own platform, the corporation is seriously determined to win its place in the sun. At the same time, Apple's management is going to invest in the creation of not only TV series, but also films.

Collider was able to find out that A24 will be producing films for Apple. Recently, there were rumors in the press that the corporation intends to buy some indie studio, and the A24 was considered the first on the list of candidates for the purchase. Ultimately, the owners of the company did not want to sell it, but the parties came to a mutually beneficial solution. However, it is not yet clear how these films will reach the viewer: whether they will be available exclusively through iTunes or on Apple's streaming platform, or, like most Amazon full-length films, they will go first to conquer cinemas.

Earlier it was reported that Apple is ready to spend $ 1 billion on content creation. Their projects include a so far unnamed series with Jennifer Aniston, Reese Witherspoon and Steve Carell, the drama "Protecting Jacob" with Chris Evans, the Amazing Stories anthology and many others. However, in the field of movies, such agility for the corporation was not observed. With Netflix and Amazon continually bringing big-name actors and directors under their wing, and Disney and WarnerMedia preparing to launch their own online services, Apple needs to hurry to keep up with the competition.


Studio A24, in turn, boasts an Oscar-winning drama "Moonlight", and its highest-grossing film is the horror film "Reincarnation". The company was also involved in the distribution of such paintings as "Room", "Out of the car", "Woe-creator" and "Lady Bird".

The Topic of Article: Apple is catching up with the competition.
Author: Jake Pinkman