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Hollywood will be dominated by machines (Topic)

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Hollywood will be dominated by machines

Image The explosive growth of Hollywood blockbusters' budgets led to the fact that the movie business began to resemble USA roulette. While some pictures beat box office records, others bring multi-million dollar losses to the studios. According to Variety, the bosses of film studios can come to the rescue of artificial intelligence, which can predict the prospects of a film at the box office.

The presentation of the ScriptBook program took place at the International Film Festival in Karlovy Vary taking place these days. AI development started three years ago in Antwerp, Belgium. Between 2015 and 2017, AI successfully predicted the box office crash of 22 of Sony's 32 failed films, according to the developers.

The developers say that the main advantage of the program is that it can predict the fate of the tape even at the stage of preproduction. It is enough to load some script into ScriptBook, after which AI will give a conclusion on the target audience of the film, the possible age rating and its prospects at the box office.

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It is not excluded that in the near future the bosses of the leading film studios will begin to resort to the help of such analytical programs. In the meantime, the ScriptBook clearly needs some work. If the program had been installed in the offices of the film company Summit Entertainment, its management would hardly have dared to give the green light to the famous musical "La La Land". Artificial intelligence predicted that the film would earn less than $ 60 million at the North American box office, when in fact its gross in the United States surpassed the $ 150 million mark.

The Topic of Article: Hollywood will be dominated by machines.
Author: Jake Pinkman


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