The Walt Disney Company Acknowledges John Carter's Failure
The Walt Disney Company circulated a press release in which it effectively acknowledged the collapse of John Carter. According to the Deadline resource, the document, in particular, states that the company's financial losses associated with the failure of the rental at the box office in the second quarter, ending March 31, will reach $ 200 million. Total operating losses of the studio itself will be from 80 to 120 million dollars. The press release emphasizes that the company hopes to improve its position in the second half of 2012, when potential blockbusters - "The Avengers" will be released. and the animated movie Brave. Recall that only the production budget of John Carter amounted to $ 250 million, how much was spent on promoting the project is not specified. Presumably, the ad cost another $ 100 million. Even before the movie's release, many experts predicted that John Carter would be one of the biggest flops of the year. The Topic of Article: The Walt Disney Company Acknowledges John Carter's Failure. |
