Oscar audience decreased by 10 percent
The 83rd Academy Awards, held on February 27, 2011, were watched by 37.6 million US television viewers, almost 10 percent less than a year earlier. In 2010, the total audience of the Oscars amounted to 41.7 million people. This is reported by Reuters, citing research by Nielsen. Thus, the hopes of the show organizers that the participation of James Franco and Anne Hathaway as presenters will attract the attention of young people to the television broadcast has not been justified. As for television critics, most of them consider the 83rd ceremony one of the worst in recent years. Thus, The New York Times believes that " protracted attempts to flirt with a young audience are almost physically rejecting. ” The Boston Herald emphasizes that “heavy use of Facebook and mobile apps does not make the show interesting or entertaining.” the presenters are the most challenged. Time magazine believes experimenting with popular actors instead of "classic comedians" failed. “James Franco seemed to be in some kind of fog with all his antics, smirks, shifting eyes and ever-clasped hands.” Recall that the TV broadcast of the Oscar ceremony was the largest audience. in 1998, when the Titanic was competing for its awards. Then the show was watched by 57, 2 million viewers. Overall, the ceremony was highest rated when hosted by Billy Crystal. Oscar 1998 Video Intro available here. The Topic of Article: Oscar audience decreased by 10 percent. |
