Germany becomes Europe's premier Blu-ray market
In 2013, Germany will oust the UK as the # 1 major market for Blu-ray movie titles. This is reported by The Hollywood Reporter, citing a study by IHS. By the end of the year, 32.2 million Blu-ray discs will be sold in Germany, which is more than 40 percent more than last year. By comparison, the UK will sell about 19 million such discs in the same period. Revenue from the sale of Blu-ray titles in Germany will amount to $ 638 million, and the overall home entertainment market will increase to 2.2 billion dollars. Analysts believe that such a rapid growth in sales is due to the competent marketing policy of large technology supermarkets, such as Media Markt, promoting the format, and the German division of the largest online store Amazon. The Topic of Article: Germany becomes Europe's premier Blu-ray market. |
