Avengers 2 was considered a failure by Walt Disney executives
Despite the impressive box office receipts for Avengers 2: Age of Ultron, Walt Disney executives considered the project a failure, as they expected significantly higher profits and higher ratings. BleedingCool reports this with reference to its sources. It was this "failure", according to anonymous informants, that exacerbated internal contradictions within Marvel and allowed the president of Marvel Studios, Kevin Feige, to demand complete autonomy from one of the leaders of Marvel Isaac Perlmutter, who controlled the process of creating all the company's products, including movies. In addition, Feiju managed to achieve the dissolution of the so-called Marvel Creative Council, which included high-ranking company officials. His task was to develop a strategy for promoting the entire line of Marvel products. As a result of these transformations, as previously reported, Kevin Feige has significantly strengthened his position in the hierarchy of the parent company Walt Disney. From now on, the head of Marvel Studios will report directly to the head of Walt Disney Studios, Alan Horn. Recall that the worldwide box office of the movie "Avengers 2: Age of Ultron" exceeded $ 1.4 billion. The first episode grossed $ 100 million more. The Topic of Article: Avengers 2 was considered a failure by Walt Disney executives. |
