The head of Walt Disney Studios urged not to wait for records from Star Wars 7
All predictions about the possible box office of the movie "Star Wars: Episode 7 - The Force Awakens" are premature and do not have a solid enough basis. According to The Hollywood Reporter, this opinion was expressed by the head of Walt Disney Studios Alan Horn. "Many factors indicate that this movie is in absolutely uncharted territory in the literal sense of the word. Which makes it much more difficult to predict its box office premiere weekend. Especially when the bulk of our advertising campaign is still ahead." , he said. Alan Horn stressed that no movie previously managed to reach the 100 million mark in December. "At this time, people are more busy traveling and shopping and planning upcoming holidays," he added. Note that many experts predict that the seventh episode will manage to earn more than $ 200 million in the first weekend, that is, set a new absolute record. Some of them even call astronomical figures from 250 to 300 million dollars. The expectations of Lucasmovie and Disney studios are much more modest - from $ 185 to $ 220 million. Which of these predictions turns out to be correct will become known on December 17-18, 2015. The Topic of Article: The head of Walt Disney Studios urged not to wait for records from Star Wars 7. |
