The Hello Kitty brand will be the basis for the movie
The worldwide popular "Hello Kitty" brand, symbolized by a simplified image of a kitten with a red bow and symmetrical mustache, will become the basis for a feature movie. The publication Deadline reports this with reference to its sources. The picture will be produced by the Japanese company Sanrio, which expects to invest in the project from 160 to 240 million dollars. To this end, in June 2015, a subsidiary company Sanrio Media & Pictures Entertainment. Recall that the popular image was invented in 1974, and the corresponding trademark was registered two years later. A wide variety of products are produced under the Hello Kitty brand, from clothes and toys to household appliances. The kitten, symbolizing the brand, became the hero of animated series, and in the era of the ubiquitous spread of the Internet, it became a kind of meme. The Hello Kitty brand generates more than a billion dollars in revenue each year. The timing of work on the feature movie and its possible distribution schedule have not yet been specified. The Topic of Article: The Hello Kitty brand will be the basis for the movie. |
